Search engines are a great way to attract more relevant visitors to your website. To do so, you need to improve your visibility for the keywords that are most relevant to your business. However, it's not enough to simply find keywords that describe your business - you need to find the keywords that will bring traffic to your site.
Before optimizing your website for specific keywords, it's important to check their potential for future traffic. You can do this by using a keyword traffic estimator, which will help you determine the most valuable keywords for your online business and prioritize your search marketing activities.
There are many online tools and services available that provide traffic volume estimations for keywords. To get the most reliable results, it's best to check your keywords with several different solutions and compare the results. One of the most reliable and precise solutions is the Increase AdWords CTR Keyword Tool. Despite its name, it's useful not only for planning AdWords campaigns but also for estimating potential organic search traffic.
When using any keyword traffic estimator, there are a few important things to keep in mind. Some tools provide data for global monthly search volumes only, which may not be useful if you have a local business targeted to a specific geographic region. Make sure to choose a tool that provides both global and local monthly search volume for the specific region you're interested in.
Additionally, some keyword tools do not distinguish between broad matches and exact matches for a keyword. Exact match provides more precise data for real volumes of search traffic, so it's recommended to choose this option when estimating keyword traffic potential.
Keep in mind that even with exact match figures for your specific geographic region, there are still other factors that can affect traffic volume. These estimates do not take into account click distribution between different top positions, and some traffic may go to Google Local Business instead of your website. Additionally, keyword traffic estimators cannot differentiate between real users and automated SEO tools that check positions of a particular website for a particular keyword.
Ultimately, the most reliable data for keyword traffic can only be obtained empirically. However, using related data from online keyword estimation tools can help inform your promotion strategy and improve your website's search visibility.
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