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How to Set Up and Maintain a Facebook Business Page

As a small business owner, reaching more customers can be effectively done by meeting them on social media, which is increasingly where they spend their time.


With its daily active user base of over 9 million Aussies, Facebook remains one of the most popular social media platforms. Utilising this platform can serve as a strong promotional channel for your business. However, using a personal Facebook profile for business purposes is not always ideal. Creating a Facebook Business page allows you to promote your store or business and boost your sales by reaching a wider audience.


In this guide, you will discover everything essential for creating, managing, and promoting your Facebook Business page.


What is a Business Facebook page?

A Facebook Business page is a distinct kind of Facebook profile designed for business use.


You can also utilise extra e-commerce features like Facebook Ads and Facebook Shop to market and sell your products through Facebook. Interested Facebook users can "Like" your business page to stay updated on your activities. Additionally, since Business pages are generally public, customers don't necessarily need to actively follow you to view your page.


Best of all they are FREE to create



Facebook for a business page

How to Set Up a Business Facebook Page

To set up a personal Facebook account, you must first have a personal Facebook profile. Your personal profile and your business page are distinct, so you don't need to be concerned about information or activity from your personal profile mistakenly appearing on your business page.


To create a Facebook account:

1. Go to Facebook.com.

2. Click on "Create new account" and enter your name, email, password, and a few personal details.

3. Click "Sign Up."



facebook sign in

To create your new Facebook Business page, follow these steps:

1. After logging in, click the "See all" button in the toolbar to expand the full menu

2. From the expanded menu, locate the "Create" section and click on "Page."


Now, it's time to input some basic information about your business. You'll be able to see your details appear in the preview as you work:

- Page Name: Input the public title for your Facebook Business page. Typically, this will be the name of your business.

- Category: Select one or more categories that accurately describe your business. - Bio: Provide a concise description of your business. Consider it as a headline that offers visitors an overview of your business and its unique qualities. You can always update this bio at any stage. Than once you are happy with your Business Facebook Page click create.


Now, you can provide the different ways for customers to contact your business. It's important to include your website address so that customers can visit your online store to find out more about you. If you don't have a website yet, you might consider creating an online store to establish a more permanent presence beyond your Facebook Page or contact Go Green Domains and get yourself a stunning website to suit your business. If your business operates from a physical location, you can also include your address and specify your hours of operation.


To set a username for your page:

1. Go to your business page and click on Settings in the left-hand toolbar.

2. Click on Username and then Page Set Up.

3. Update the username field. Keep in mind that your username must be unique, so you might need to make slight modifications.

4. Click Save Changes, and then enter your password to confirm this change.



Username for facebook

You can add extras such as an action button and page admins and add finishing touches to your Business Facebook Page and to make it stand out from your competitors. If you need help with your Social Marketing let me know by calling 0493 419 306 or by email at rocksolid@rocksolidmarketer.com.au




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