Lead ads can be a great tool for businesses looking to generate leads, but they may not be suitable for every business.
However, there are several industries where lead ads can be very effective. These include:
real estate
healthcare
automotive sales
finance
fitness
building and renovation
travel and accommodation
legal services and
education and training
Lead ads can be particularly advantageous for small businesses for several reasons. Firstly, they are relatively cheap to test, with a budget of at least $500 recommended. The cost per lead can vary from $2 to $200, depending on what you are selling and how much you are willing to pay. Another benefit is that lead ads have low friction forms. This means that when a user clicks on your ad, their details can be automatically pulled from their Facebook or Instagram profile, eliminating the need for them to enter their details manually. This is particularly beneficial for older demographics who may struggle with entering their details on a small screen.
Lead ads also eliminate the need for a landing page, as the form is displayed within the ad itself. However, you will need a privacy policy on your website, which can be easily created using a plugin.
Facebook and Instagram offer the best demographic targeting available, allowing businesses to target their ads to a specific audience. For example, if you have a wedding venue, you can target men and women who are engaged and living within 50km of your location.
Finally, lead ads can be seamlessly integrated into your sales funnel using third-party tools like LeadSync or Zapier. These tools can automatically send new leads to your CRM, a Google Sheet, or even an email autoresponder, allowing you to follow up with leads quickly and increase your chances of converting them into sales.
If you're looking to strengthen your Facebook and Instagram leads, take a look at the services and packages we offer at www.rocksolidmarketer.com.au
Comments