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The Debate Over Social Media – Is It Even a Question?

The Power of Social Media for Small Businesses


Social media has become an integral part of everyday life for millions of Australians. Regardless of your personal preferences, the statistics show that people are using social networks to connect, search, and make purchasing decisions. Whether it is Facebook, Twitter, Instagram, Google, Flickr, Pinterest, YouTube, Yelp, or TripAdvisor, businesses and potential customers are interacting more than ever before. While you can't control how and where people search for you, you can control what they find when they do.


At Rock Solid Marketer, we help businesses to maximize the benefits of social media and online channels in the following ways:

Connect with your KNOWN MARKET:

People already know about you and are actively searching for your business online. It could be a check-in on Facebook, a review on Yelp, or a search on Google for your opening hours. Let your customers be your brand advocates and help promote your business.

Reach your UNKNOWN MARKET:

Many online searches are made by people seeking solutions to specific problems. For venues, this represents a significant opportunity. Ensure that your business is visible and easily accessible to potential customers searching for things like birthday party venues, bars to visit while on vacation, or where to host their work Christmas party.

Extend PROMOTIONAL REACH:

The hospitality industry has been running promotions, events, and campaigns for decades. Instead of limiting the reach of this activity to your immediate community, why not extend it to a wider, more engaged audience online?


Do you need assistance in making the most of social media for your restaurant, pub, bar, hotel, or event? Don't hesitate to contact us – we're here to help!


0493 419 306


Does social media really matter
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