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Tips for Confidently Marketing Your Small Business with Rock Solid Marketer

Updated: Dec 24, 2023

Improving Marketing Confidence: A Guide to Overcoming Self-Doubt Confidently

Confidence is a crucial aspect of effective marketing, yet it's an issue that many of us struggle with but don’t often address. While there are many resources available that teach us how to use data and analytics in our marketing, few discuss the impact of our own confidence on the content we produce.

That's why we're going to talk about it in this post. Here are some of the topics we'll cover:

  • Strategies for combating overthinking

  • Coping with comparisons to other business owners

  • Utilizing your strengths and interests in your marketing efforts

  • Taking steps to achieve your goals more quickly

  • Let's dive in and start building a more confident marketing approach.

A super rock solid marketer working confidently

The Dilemma of Overthinking: What Held Me Back from Starting a Podcast

The domain name was purchased in 2019 with the intention of starting a podcast.

The first official episode was launched in 2021, with a content plan for the entire year mapped out in just three days.

The reason it took 15 months to begin? Overthinking.

Worries like "Everyone is doing a podcast now," "I don't have enough to say for a 40-minute episode," "Who am I to do this?" and "What if it's a waste of time?" all played a role, as well as the vulnerability of putting oneself out there.

Unleashing Your Creativity: Questions to Consider

When it comes to social media content, email communication, and engaging with followers, it's easy to fall into a pattern of doing what everyone else is doing.

To avoid this, ask yourself the following questions:

  • What if there were no rules to follow?

  • What type of social media content would you create?

  • What sort of email messages would you send?

  • How would you delight and engage with your customers and fans?

  • Remember, your creativity is what sets you apart. Don't be afraid to embrace it and cultivate a dedicated following of raving fans.

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