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Top Email Marketing Platforms for Small Businesses

Finding the Top Email Marketing Platform for Your Business: A Comprehensive Guide


Are you feeling overwhelmed by the plethora of email marketing platforms available? Don't worry; you're not alone. We've worked with nearly all the platforms currently available and have compiled a guide to help you find your perfect match.


Active Campaign:

This platform is one of the more expensive options but provides a broad range of functionality to help automate and grow your business through email campaigns. With Active Campaign, you can manage email marketing, marketing automation, sales and customer relationship management, and messaging. Pricing depends on your database size, and if you need assistance with set up, you can invest in someone to build your funnels.


AutoPilot:

Offering similar functionality to other platforms, AutoPilot provides a simpler visual planner to make it easier to set up and manage your funnels. It connects with Mailchimp, e-commerce platforms, and more to make the process of automating your digital communication even easier, and has a lower subscription fee.


Mailchimp:

A great starter platform, Mailchimp helps businesses manage and send beautifully designed emails. Mailchimp has developed new features such as e-commerce integration (for limited platforms), data insights, automated campaigns, and affordable pricing.


Campaign Monitor:

This email marketing platform rivals Mailchimp with its simple set up, beautiful templates, drag and drop design, and low pricing model. It also integrates with most e-commerce platforms, as well as extra tools to help you learn more about your audience.


Here at Rock Solid Marketer we can go through a step by step process with you or provide written manuals as well to help you along your journey.



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