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Understanding TikTok: Is it Worthwhile? Let Rock Solid Marketer show you

Updated: Dec 24, 2023

TikTok: The Latest Social Media Platform Explained from Rock Solid Marketer

You've likely heard of TikTok by now, the newest social media platform that has taken the world by storm. But what exactly is it, and is it necessary to join, just as you did with Facebook and Instagram? Let your Rock Solid Marketer in Brisbane break it down for you.

Introducing TikTok: The Social Media Platform Taking the World by Storm

TikTok is a social media network that allows users to post short videos. It's primarily tailored towards entertainment, and its popularity surged during the COVID pandemic (as people sought out ways to keep themselves occupied while in lockdown).

With over 1 billion users worldwide (compared to Instagram's 1.3 billion), TikTok's primary user base is Gen Z (with almost 50% of its users falling between theterages of 18-24).

Although TikTok started as a platform for sharing lip-sync and dance videos, it has evolved to feature a wide variety of content, even Rock Solid Marketer is on TikTok for business and has proven it works. The platform has become a hub for creating trends and launching hit songs, so it's not to be underestimated!

Tik Toks going viral

Considering TikTok for Your Business: Is It Necessary? Let Rock Solid Marketer explain...

To be successful in business, there isn't one specific thing you must have. Having or not having a TikTok account won't make or break your business. However, we recommend that you consider having a TikTok presence for your business if:

  • Your target audience is younger than 30

  • Your products or services are suitable for video content

  • You're committed to posting videos consistently on your account

If these don't apply to your business, you might want to concentrate your time and effort on another social media platform which Rock Solid Marketer can help with instead of TikTok. It's more effective to focus on one platform and keep it updated regularly than to have accounts on all platforms that are scarcely maintained.

If you want to know more Contact us on 0493 419 306 as we can cross path your socials making it easier to post on all accounts across board.

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